MAY IS OREGON WINE MONTH!
MAY 1 - 31
How to get the most from the #oregonwinemonth marketing efforts.
We celebrate Willamette Valley wine all year round, especially during Oregon Wine Month, when the entire state joins in celebrating our beloved industry in May, offering special activities and promotions for the enjoyment of Oregon wine!
There is no cost for members to participate in the Willamette Valley May in Wine Country marketing promotion. Simply submit your events and special offers and they will automatically be included in our promotions via the website, email marketing, and social media.
There are several ways to participate in this campaign. The more content you post, the more visitors you will have to your WVWA listing and your website. You can track your traffic on WV Portal under My Benefits.
Please contact Membership & Partnerships Manager, Brittany Wooten, with any questions.
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Use #mayinwinecountry #oregonwinemonth and @wvwines in posts on your social channels so that we can re-share and add them to our social streams. The hashtag #wvwines is always ongoing, so use that, too.
We are especially seeking high-quality photos that depict Oregon wine country scenes quintessentially: new growth on the vine, mountain views, vineyards lined by evergreen trees, and happy guests enjoying the start of event season. Remember that authenticity is the key to great social media. Be yourself and speak for yourself.
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Submit your events and special offers through the WV Member Portal.
EVENTS: Select Collateral > Calendar of Events, and select all applicable categories, including "May In Wine Country".
SPECIAL OFFERS: Select Collateral > Special Offers.
WILLAMETTE VALLEY OREGON WINE MONTH
CAMPAIGN CALENDAR
It's a good idea to anticipate the upcoming campaign and make sure your WVWA website profile is consistently up-to-date the week prior to the send date. Call-to-action links are included in each outgoing campaign and lead to curated listing pages that speak to specific email content. Updated profiles are statistically more likely to get "clicks" and "likes". Maintaining your business profile means increased traffic for your website and business.
***This editorial calendar is subject to change***
May
Consumer Email Focus
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Upcoming events to local subscribers
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ACTION: Submit your events on the portal early for a chance to be featured
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Oregon Wine Month / May in Wine Country
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ACTION: Submit your events and special offers early
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International Chardonnay Day and focus on WV Chardonnay
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Trip planning resources
Website Content
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Upcoming event blog
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Oregon Wine Month with OWB giveaway details
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Various itineraries
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Chardonnay focus
Social Media
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Patio season is upon us
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Seasonal vineyard content
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ACTION: Submit your seasonal spring and summer photos here
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Oregon Wine Month
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Wine and food experiences
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What makes Oregon Chardonnay different
