• Completely separate from the annual WVWA Trade Auction, which will take place August 10, 2023.

• Entirely virtual, taking place online March 28 - April 6, 2023, with a live close on April 6.

• Powered by Zachys, the leading fine wine auction house. This is a continuation of the partnership between Zachys and the Willamette Valley Wineries Association, offering us incredible exposure to their audience of high net worth wine consumers around the world. Zachys provides a high-performing auction platform, proven model with regional auctions, catalog development, marketing amplification, and wine auction house best practices. Willamette Valley will be featured on their website among the Zachys world-renowned auction circuit.

• A consumer auction, open to all types of wine collectors.

• Promoted by the WVWA and participating wineries to their customer lists, and the Zachys marketing team to their list of 34,000 prospective bidders.

• A platform for Willamette Valley education to emphasize the collectibility and age-worthiness of Willamette Valley wines, including a virtual seminar led by a prominent member of the wine media.

• Wine | Each lot must be a collection that is not available elsewhere, featuring exceptional wines worthy of age. Wineries may contribute more than one lot.

• VIP Experience | Each wine lot also includes an in-person winery or tasting experience for the buyer. (Virtual experiences are accepted, although we know that bringing a buyer to the region is the best way to further your relationship with them as a customer.) This is our opportunity to engage buyers beyond the auction purchase to prompt a future visit that results in additional sales.

• Digital Assets | Participating wineries will submit a photo and description to accompany their lot.

• Marketing | All participants are asked to share this auction with their club members and/or top customers.

• Shipping/Fulfillment | Wines are shipped directly from the winery to the buyer, and shipping cost is the responsibility of the buyer. Wineries will bill the buyer for the cost of shipping.

• Large format bottles and/or 750ml bottles. Minimum lot size: six 750ml bottles, three magnums or equivalent large format.

• Verticals, horizontals, single vineyard collections, etc. The more creative and exclusive, the better! What sells is rarity. Large formats are great. Signed bottles are preferred. The wine or collection of wines must not be available for purchase as a set elsewhere: your website, your tasting room, online retailer. Literally, “you can’t put a price on it.” Think about why you are putting forward these particular wines—curating a lot with intention that tells a story. For those with limited library selections, you may contribute a “custom cuvée” where the winning buyer blends their own wine from your current vintage.

• Rare and unique library wines, or newer wines with an emphasis on age-ability and collectible bottles.

• Pinot noir or other varieties.

• Single-winery selections or multi-winery collaborations. If you’re interested in putting together a collaborative lot, please email emily@willamettewines.com.

View the 2022 catalog for auction lot examples.

Winery members are encouraged to partner with other brands to create collaborative lots and VIP experiences! Collaborative lots emphasize the Willamette Valley community and create unique collections and experiences for Collectors’ Auction buyers. You may choose to collaborate with wines (like a single-vineyard horizontal from multiple brands) or hospitality partners (like adding lodging and dining to your VIP experience).