HARVEST IS HERE!
HOW TO GET THE MOST FROM THE #WVHARVEST2024 MARKETING EFFORTS
Our harvest campaign is always an opportunity to create interesting and authentic content for the WVWA website and social channels. Start with the action items below for engaging with WVWA activations already in motion to amplify your brand's content and overall presence during the harvest season.
Please send all content submissions to Director of Membership, Julie Dalrymple, and reach out to her directly if you have questions. She's your go-to expert for everything harvest marketing!
Need some inspiration? Keep an eye on the consumer facing harvest hub as we build out harvest related content throughout the season. We'll add more engaging content every week!
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Use #wvharvest2024 and @wvwines in posts on your social channels so that we can re-share and add them to our social streams. (Reminder: You must tag us @wvwines in your instagram stories for us to be able to share them!) The hashtags #wvwines is always ongoing, so use that, too. Remember that authenticity is the key to great social media. Be yourself and speak for yourself.
We are seeking high-quality harvest action photos (especially with people in the images!) that depict the excitement of the season. Submit your images through the Crowdriff upload below. Please do not send instagram links. -
Submit your events through the WV Member Portal.
EVENTS: Select Collateral > Calendar of Events, and select all applicable categories, including "Harvest Season".
SPECIAL OFFERS: Select Collateral > Special Offers.
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Let us know how it's going! Willamette Valley fans want to hear about vintage successes at your winery. Describe the excitement of the first pick of the season, report on the stellar crew you've assembled, tell us about your process and philosophy. Did you send a harvest update to your customer email list? We can repurpose that! Just email Julie Dalrymple with the verbiage you'd like to include.
PSST! We'd love to include a photo with your report! 😉
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Want to be interviewed? Let Julie know. Questions might include: What is the biggest curveball that the 2024 growing season has thrown you? Any funny stories to share? Did you have to get creative with harvest interns this year? We can use these stories for both our ongoing Q&A and social media (especially if you send an accompanying photo). Winemakers, assistant winemakers, vineyard managers and cellarmasters are all welcome to request an interview, and if you want to answer the questions as a whole crew, that works too!
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Our audience can't get enough of your recipes. Send a recipe (please send the text if possible, rather than a pdf or screenshot) and a high-quality original photo to Julie, ideally with a wine pairing and a brief explanation of how this dish came about or why you like it.
PSST! If you don't have a high quality pic, don't sweat it! We will access our stock image library and include a photo of one of the main ingredients.
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Share your spotify playlist with us. We'll promote your winery and your personality by letting visitors know what jams keep you going on your longest harvest days.
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Create a spotify account.
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Create a playlist.
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Make sure to use your winery's name in the playlist title, so it displays correctly. Also make sure your playlist is public.
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Once your playlist is made, click the “Share” button (the circle with three dots), and select “Copy embed code”.
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Email that embed code to julie@willamettewines.com.
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If you can't figure all this out but you definitely have a playlist, tell Julie the songs in your email and she will create it for you. Limit 25 songs. Note that some songs are not available on Spotify.
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COME OVER OCTOBER
@comeoveroctober | #comeoveroctober
The "Come Over October" campaign is a nationwide initiative launched a few months ago by renowned wine journalist Karen MacNeil alongside public relations experts Gino Colangelo and Kimberly Noelle Charles. This campaign encourages people to reconnect with friends, family, and colleagues by inviting them to share wine throughout October.
The campaign's central idea is to celebrate wine's communal and convivial aspects, focusing on the importance of personal connections in a fast-paced world. By encouraging gatherings in various settings—at home, in restaurants, or at outdoor events—Come Over October aims to foster meaningful conversations and experiences with wine as the shared element. This initiative also promotes responsible wine consumption, acknowledging wine's role in bringing people together historically and culturally.
PARTICIPATION INSPIRATION:
Create a special event to gather people together in October over wine and post it to the WVWA
consumer calendar using the category: Come Over October
Create a special wine package for consumers to use at their own gathering, and post it to our Special
Offers using the category: Come Over October
Work with other wineries to share club benefits, encouraging visitation in October
Work with your AVA association on programming that offers special flights or discounts to visitors at
participating wineries
Partner with tour operators and lodging facilities to help spread the word
Invite guest pours to highlight wines from your neighbors
Donate a portion of October proceeds to a charity as an extension of the community messaging
associated with Come Over October
Have an idea to share? Email WVWA Membership Director Julie at julie@willamettewines.com
HARVEST EMAIL MARKETING CALENDAR
It's a good idea to anticipate the upcoming campaign and make sure your WVWA website profile is consistently up-to-date the week prior to the send date. Call-to-action links are included in each outgoing campaign and lead to curated listing pages that speak to specific email content. Updated profiles are statistically more likely to get "clicks" and "likes". Maintaining your business profile means increased traffic for your website and business.
EMAIL THEME
CONTENT SUBMISSION DEADLINE
SCHEDULED SEND DATE
HARVEST EVENTS
Tuesday, 9/17
Thursday, 9/19
WINEMAKER PLAYLISTS
Tuesday, 9/24
Thursday, 9/26
HARVEST RECIPES
Tuesday, 10/1
Thursday, 10/3
HARVEST STORIES
Meet the Interns!
Tuesday, 10/08
Thursday, 10/10
WINEMAKER Q&A
Tuesday, 10/15
Thursday, 10/17
HARVEST REPORTS
Vineyard/Vintage Updates
Tuesday, 10/22
Thursday, 10/24
THAT'S A WRAP!
Harvest comes to a close
Tuesday, 10/29
Thursday, 10/31