Harvest

HARVEST IS HERE!

SEPTEMBER 1 - OCTOBER 31

Our harvest campaign is always an opportunity to create interesting and authentic content for the WVWA website and social channels. Start with the action items below to engage with WVWA activations already underway and amplify your brand's content and overall presence during the harvest season. Submit your events and offers to our portal early for a chance to be featured in our campaigns.

Tag @wvwines in posts on your social channels so that we can re-share and add them to our social streams.

Need some inspiration? Keep an eye on the consumer-facing harvest hub as we build out harvest-related content throughout the season.

Please contact Membership & Partnerships Manager, Brittany Wooten, with any questions.

TAG AND SUBMIT YOUR PHOTOS & VIDEOS

We are seeking high-quality harvest action photos (especially with people in the images!) that depict the excitement of the season: checking on vineyards and sampling clusters, early morning and late night picks, fruit recieval and processing, punchdowns and other cellar activities, harvest crews and lunches that showcase the PEOPLE of harvest in the Willamette Valley. Upload your images below so we can use your approved images in WVWA social feeds. Your winery will be tagged/credited if you provide that information with your upload. Please indicate the photographer as well so we can include proper image credit.

Remember that authenticity is the key to great social media. Be yourself and speak for yourself.

POST EVENTS TO THE CALENDAR

Submit your events through the WV Member Portal.

EVENTS: Select Collateral > Calendar of Events, and select all applicable categories, including "Harvest Season".

SPECIAL OFFERS: Select Collateral > Special Offers.

CONTRIBUTE A HARVEST RECIPE

Our recipe pages continue to be some of the most visited on the site, and we’re excited to expand this collection with new recipes from our members. Submit an original recipe and a high-quality original photo, ideally with a wine pairing, and a brief explanation of how this dish came about or why you like it.

PSST! If you don't have a high-quality pic, don't sweat it! We will access our stock image library and include a photo of one of the main ingredients.

SUBMIT YOUR RECIPES HERE

SEND IN YOUR HARVEST PLAYLIST

Share your Spotify playlist with us. We'll promote your winery and your personality by letting visitors know what jams keep you going on your longest harvest days.

Create a Spotify account.
Create a playlist.
Make sure to use your winery's name in the playlist title, so it displays correctly. Also make sure your playlist is public.
Once your playlist is made, click the “Share” button (the circle with three dots), and select “Copy embed code”.
Email that embed code to marketing@willamettewines.com.

HARVEST MARKETING CALENDAR

SEPTEMBER

Consumer Email Focus

Upcoming events to local subscribers
- ACTION: Submit your events on the portal by August 21 for a chance to be featured
Harvest Has Begun
What Harvest Looks Like Right Now: an inside look at what vineyards and wineries look like
Harvest Recipes

Website Blog Content

Upcoming event blog
What Harvest Looks Like Right Now: an inside look at what vineyards and wineries look like
The Perfect Three-Day Harvest Itinerary

Social Media Themes

Harvest content from members
Harvest explained: Harvest basics without technical jargon
Harvest sounds (sensory-focused Reel)
The start of fall colors, landscapes, and flavors

OCTOBER