THE GIVING SEASON
HOW TO GET THE MOST FROM THE #WVGIVINGSEASON MARKETING EFFORTS
Between the breathless rush of harvest and the calm of Cellar Season, we welcome the festive energy of the holidays—and with them a chance to step back, appreciate the beauty and camaraderie around us, and give back to the communities we call home. The Giving Season combines Wine Country Thanksgiving, Willamette Cares Food Share, and the holidays.
There is no cost for members to participate in The Giving Season marketing promotion. Simply submit your events and special offers and they will automatically be included in our promotions via the website, email marketing, and social media.
There are FIVE ways to participate in this campaign. The more content you post, the more visitors you will have to your WVWA listing and your website. You can track your traffic on WV Portal under My Benefits.
Please contact Membership Manager Julie Dalrymple with any questions.
Select Collateral > Calendar of Events, and select all applicable categories, including “Giving Season,” and “Holiday.”
Submission Tip: Photos with no text overlaid appear best on our events calendar and have a better chance of being featured on the website home page.
Select Collateral > Special Offers, and select "Giving Season" as the category for all of your Thanksgiving and holiday offers.
Post your holiday catalog, shipping deal, holiday tasting flight, gift pack, limited release, charitable giving program, etc. This may include a discount of some kind, but it's not necessary. Every winery should have a special offer this time of year!
Submission Tip: Be sure to include a seasonal photo to highlight your offer.
Select Collateral > Calendar of Events, and select all applicable categories, including “Wine Country Thanksgiving.”
The WVWA no longer prints a Wine Country Thanksgiving guide, but consumers come to our website specifically looking for events during Thanksgiving weekend and the weekend prior. Be sure to tag your events and offers with “Wine Country Thanksgiving” to be included on our Thanksgiving landing page and digital event map. Applicable events are November 18 - November 27.
Select Collateral > Special Offers, and select all applicable categories, including “Willamette Cares Food Share.”
Many Willamette Valley businesses contribute to the local food bank network at this time of year. The WVWA will continue to promote the Willamette Cares Food Share as our region’s annual effort to combat hunger in our community. Participating members will be featured on a special page on the website. To participate, post a special offer on WV Portal that describes your food bank donation program. You may donate a portion of tasting fees, collect direct donations in the tasting room, donate a portion of sales for a particular bottle or holiday pack, etc. Any type of food bank contribution is considered a “special offer” for this program. Contact Julie if you need help crafting your offer.
Our audience can't get enough of your recipes. Send a recipe (please send the text if possible, rather than a pdf or screenshot) and a high-quality original photo to Julie, ideally with a wine pairing and a brief explanation of how this dish came about or why you like it.
Tip: if you don't have a high quality pic, don't sweat it! We will access our stock image library and include a photo of one of the main ingredients.
GIVING SEASON EMAIL MARKETING CALENDAR
CONTENT SUBMISSION DEADLINE
SCHEDULED SEND DATE
Intro to Giving Season/Trip planner
Thanksgiving & Holiday Special Offers
NW Region Targeted: Go Wine Tasting!
Trade Auction wine placements & purchase locations
Holiday Recipes & Seasonal shipping offers
Sparkling Wine for the Holidays
General Happy Holidays Greeting