BECOME A MEMBER
BE A PART OF OUR MISSION to promote, preserve and advance the prestige of Oregon’s Willamette Valley AVA and its wines through the support of our members, community and environment.
Our vision is that the Willamette Valley AVA is universally recognized as the premier New World winegrowing region. We are Pinot noir and so much more.
Our commitment to members includes:
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Trade and Consumer Education: Creating awareness and preference for Willamette Valley wines across the globe.
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Tourism Promotion: Increasing wine-focused visitation to the Willamette Valley.
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Environmental Stewardship: Committing to the goal that our wines are crafted using sustainable practices from vine to glass.
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Community Outreach: Advancing the Willamette Valley Wine Foundation as a philanthropic asset that supports our diverse communities.
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Advocacy: Monitoring federal, state and local issues, informing members, initiating discussion and advocating on behalf of the Willamette Valley wine industry.
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Dedicated Support: A full-time Membership Manager serves as your concierge to WVWA.
Tangible ways we fulfill that commitment include:
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Marketing on behalf of the Willamette Valley through a robust website, digital marketing, and more
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Member education and networking
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Industry and community outreach
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Trade outreach, events, and education bringing attention to the Willamette Valley
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Media and PR support for members
IN THEIR OWN WORDS

IN THEIR OWN WORDS
"I can't imagine making it to the 20th anniversary of our business without the WVWA. In the early days, events like Pinot in the City provided access to trade and consumers that wouldn't have heard of us otherwise and helped us secure one of our first distributors. Now, WVWA provides education and resources that allows us to learn from our peers and adapt to the business turbulence of the past few years in real time."
JESSE LANGE
Winegrower, Lange Estate Winery
“As a second-generation winegrower and winemaker, I’ve long been steeped in the Willamette Valley wine-industry ethic of “rising tides.” This collaborative approach has accelerated our region’s reputation as a world-class producer of fine wines. No other organization embodies this more than the WVWA.”
KIM MEYERS, FOUNDER
NW WINE SHUTTLE/NW WINE CLUB
“As a small business in a constantly evolving industry, WVWA has been a critical partner in providing the necessary support, knowledge, and transparency to advance my business and personal growth within Oregon’s wine industry.”
DAN DeFRANCIA, OWNER/INNKEEPER
WILLAMETTE VALLEY BED & BREAKFAST
“The WVWA is a great resource for the Valley and we can always recommend them to provide the necessary information our guests need when planning a trip to the area. Because we focus on accommodating the wine customer, it’s a natural partnership for us. We enjoy and appreciate the collaboration of the wineries in the Valley and the WVWA makes it easier for us to facilitate those relationships.”
HOLLY KIRBY, Owner/Wine Tour Guide
Serendipity Wine Tours
“I feel so privileged to have such an amazing resource in the Willamette Valley Wineries Association. After opening Serendipity Wine Tours, I was relieved to find the support, education, community and even mentorship that being a member provides. There’s a value statement that encourages “providing more in VALUE than you receive in payment” and I believe that WVWA does just that. If you’ve been thinking about it, I hope you’ll allow this to be your sign to join WVWA. You’ll find it’s well worth it and we’ll be better for having you here.”
CHRISTINE ANDRUS
American National Insurance
“I find great value as an industry partner with Willamette Valley Wineries Association. Having the opportunity to be a part of the member directory allows us to have direct access with our desired audience and being an industry member ourselves gives us the credibility with that audience as an added endorsement. It shows the other WVWA members that we understand their business and what organizations and affiliations matter to them.”
SHANE KELLY, Owner/Tour Guide
thegoodvibestour.com
"I joined the Willamette Valley Winery Association as a new business owner and they were very welcoming and inviting. As a member, the portal for my business is easy to manage and, the best part, I am able to edit, add photos and make changes without having to rely on someone else to handle the account. I am looking forward to growing our membership and becoming more involved within the industry… there is plenty of opportunity as a WVWA member."