ANNUAL REPORT 2023

PHOTO: Durant Vineyards

 

ABOUT THE WVWA

The Willamette Valley Wineries Association (WVWA) is a non-profit 501(c)(6) industry association dedicated to ensuring that the Willamette Valley is universally recognized as the premier New World winegrowing region. Our mission is to promote, preserve, and advance the prestige of Oregon’s Willamette Valley AVA and its wines by engaging our members and supporting our community and environment.

 
 

  • EXECUTIVE COMMITTEE

    ​Kate Norris, President
    Division Wine Company

    Ben Casteel, Vice President
    Bethel Heights

    Rob Alstrin, Secretary/Treasurer
    Adelsheim Vineyard

    Jessica Mozeico, Emeritus
    Et Fille Wines


    BOARD OF DIRECTORS

    Page Knudsen Cowles
    Knudsen Vineyards

    Jessica Endsworth
    Hyland Estates

    Matt Farver
    Jackson Family Wines

    Michelle Kaufmann
    Stoller Wine Group

    Bryan Laing
    Hazelfern Cellars

    Jeff Lewis
    Alexana Winery

    Aaron Lieberman
    Iris Vineyard

    Anna Matzinger
    Matzinger Davies Wine Company

    Jessica Mozeico
    Et Fille Wines

    Rebecca Oliver
    Lemelson Vineyards

    Sarah Pearson
    Dobbes Family Estate

    Jean Baptiste Rivail
    Ponzi Vineyards

    Scott Shull
    Raptor Ridge Winery

    Sofia Torres
    Cramoisi Vineyard


    WVWA TEAM

    STAFF

    Morgen McLaughlin
    Executive Director

    Emily Nelson
    Associate Director

    Julie Dalrymple
    Director of Membership & Partnerships

    Megan Markel
    Trade Relations & Special Projects

    CONTRACT SPECIALISTS

    Emily Petterson
    Media & PR

    Courtney Cunningham
    Creative Director

    Sam Mathers
    Social Media

    Vanessa Hadick
    Digital Marketing

     

    Board


  • MARKETING


    SOCIAL MEDIA


    EMAIL CAMPAIGNS


    MEDIA OUTREACH & MEMBER PR SUPPORT

    TOP MEDIA QUOTES OF 2023

    “The resulting wines are brilliant. They offer great concentration, wonderful lift and freshness and such fine tannins… the top producers have made wonderfully collectable wines that will age 15 to 20 years. A five-star vintage for the Willamette Valley.”
    – Clive Pursehouse, US Editor, Decanter on the 2021 Vintage

    “The short one-liner on 2021 is that this is a stellar vintage, with the wines displaying an outstanding balance of ripeness, depth, and tension, with the top wines offering broad drinking windows.”
    – Audrey Frick, Oregon Reviewer, JebDunnuck.com

    “World’s Greatest Places 2023: Willamette Valley”
    – Nick DeRenzo, Time Magazine

     


    MEMBER TRAINING, RESOURCES, & CONNECTION


    MEMBER ENGAGEMENT


    DIVERSITY . EQUITY . BELONGING . INCLUSION

  • WILLAMETTE: The Pinot Noir Auction

    Registered trade bidders from across the world vied for the top wines from the Willamette Valley on Thursday, August 10, 2023 at the seventh annual Willamette: The Pinot Noir Auction held in-person and via live stream online from WillaKenzie Estate. The Auction celebrated the 2021 vintage with 75 lots of one-of-a-kind Pinot noir and Chardonnay with special first-time winery collaborations.

    Bidders raised an impressive $543,500 on wine lots, with additional sponsorship funds and ticket sales bringing the Auction total to $680,900. Funds raised helps fund current and future marketing and education initiatives of the Willamette Valley Wineries Association.

     

    OREGON PINOT CAMP

    Oregon Pinot Camp elevates the brand value of Oregon Pinot Noir by bringing diverse and influential restaurant and retail wine buyers to Oregon for a series of collaborative educational and social events designed to create an emotional link to our vineyards, wines and terroir, promoting lifelong advocacy.

    OPC 2023 BY THE NUMBERS
    264 campers from 41 states and 9 countries
    52 OPC host wineries
    750 Oregon wines uncorked for tasting

     

    World of Pinot Noir
    30 wineries poured
    Willamette Valley luncheon featured six wineries
    1,000 consumer and trade attendees

    Boston Wine Expo
    20 wines poured
    2,000 consumer and trade attendees

    Minneapolis Food and Wine Experience
    12 wines poured
    One Willamette Valley Seminar presented
    3,000 consumer attendees

  • The strategic outcome of the WVWA’s environmental stewardship is to ensure our wines are crafted utilizing sustainable practices from vine to glass.

    The Sustainability Task Force identified packaging initiatives as a strategic priority and assisted the Trade Auction Committee on work to debut a new lighter-weight bottle at the 2023 auction.

    We provided educational support to our members with webinars on LIVE, Salmon Safe, and Oregon Tilth Organic. The WVWA updated its sustainability certifications guide and its searchable list of all sustainably certified wineries on its website.

  • International Advocacy
    The WVWA continued its membership in the Wine Origins Alliance (WOA) and service on its Executive Committee alongside Napa Valley, Bordeaux, and Champagne.

    State/Regional and National Advocacy
    The WVWA continued to monitor Federal, state and local issues, inform members, and collaborate on advocacy on behalf of WVWA. The WVWA is a member of WineAmerica and involved in the SRAAC (State and Regional Advocacy Association Council) that meets monthly to share information and coordinate on advocacy issues and messaging. The WVWA monitored and updated its membership on state-wide industry issues through its lobbyist, CFM, and through its association membership with the Oregon Winegrowers Association and working relationship with the Oregon Wine Council.

 
 

ANNUAL REPORT 2022

Browse our 2022 annual report for a concise summary of the Willamette Valley Wineries Association's yearly successes and priority initiatives.

 

ANNUAL REPORT 2021

Browse our 2021 annual report for a concise summary of the Willamette Valley Wineries Association's yearly successes and priority initiatives.