IN BLOOM
APRIL - JUNE
How to get the most from the #wvinbloom marketing efforts.
Willamette Valley In Bloom is the opening of Wine Country's high season and all it brings: budbreak & vineyard updates, pink wine releases, and the opening of travel season.
There is no cost for members to participate in the Willamette Valley In Bloom marketing promotion. Simply submit your events and special offers and they will automatically be included in our promotions via the website, email marketing, and social media.
There are several ways to participate in this campaign. The more content you post, the more visitors you will have to your WVWA listing and your website. You can track your traffic on WV Portal under My Benefits.
Please contact Membership & Partnerships Manager, Brittany Wooten, with any questions.
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Tag @wvwines in posts on your social channels so that we can re-share and add them to our social streams. The hashtag #wvwines is always ongoing, so use that, too.
We are especially seeking high-quality photos that depict spring and summer outdoor action: vineyard walks, outdoor events, picnics, and spring growth among the vines. Remember that authenticity is the key to great social media. Be yourself and speak for yourself.
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Submit your events and special offers through the WV Member Portal.
EVENTS: Select Collateral > Calendar of Events, and select all applicable categories, including "In Bloom".
SPECIAL OFFERS: Select Collateral > Special Offers.
Be sure to tag your special offers and events with "Willamette Valley in Bloom," WVWA's targeted campaign for March and April.
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Our audience can't get enough of your recipes. Submit your text-format recipe via this form. Please include a wine pairing so we can link directly the shop page of your website, making it easy for consumers to purchase. In a perfect world, we'd love to have a hi-res picture of the finished product, but if you don't have a high-quality pic, don't sweat it! We will access our stock image library and include a photo of one of the main ingredients.
WILLAMETTE VALLEY IN BLOOM
CAMPAIGN DETAILS
It's a good idea to anticipate the upcoming campaign and make sure your WVWA website profile is consistently up-to-date the week prior to the send date. Call-to-action links are included in each outgoing campaign and lead to curated listing pages that speak to specific email content. Updated profiles are statistically more likely to get "clicks" and "likes". Maintaining your business profile means increased traffic for your website and business.
***This editorial calendar is subject to change***
MARCH
Consumer Email Focus
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Upcoming events to local subscribers
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ACTION: Submit your events on the portal early for a chance to be featured
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Pinot in the City
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Trail Blazers Wine Night
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Trip planning: Wine Tour Companies
Website Content
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Upcoming event blog
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The role of sheep in regenerative farming
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Wine cruise in Burgundy
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Women in wine
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ACTION: Submit Your Women-Led Team Photos here
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Various travel itineraries
Social Media
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Women’s Day reel
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Trail Blazers Wine Night
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Pinot in the City
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Willamette Valley in bloom (vineyards and flowers)
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ACTION: Submit your seasonal spring photos here
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A wine day in Portland
APRIL
Consumer Email Focus
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Upcoming events to local subscribers
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ACTION: Submit your events on the portal early for a chance to be featured
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Earth Day & Sustainability in the Willamette Valley
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ACTION: Ensure your WVWA profile is up-to-date with your Sustainability Certifications (found under Amenities)
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Pinot in the City
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Trip planning: Where to stay
Website Content
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Upcoming event blog
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Various initeraries
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Sustainability in the Willamette Valley
Social Media
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Walkable towns part 1
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Willamette Valley in bloom (vineyards and flowers)
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ACTION: Submit your seasonal spring photos here
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Budbreak
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Earth Day reel
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Spring outdoors, pairing wine without door exploration
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Pinot in the City
May (also view our Oregon Wine Month campaign page)
Consumer Email Focus
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Upcoming events to local subscribers
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ACTION: Submit your events on the portal early for a chance to be featured
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Oregon Wine Month / May in Wine Country
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ACTION: Submit your events and special offers early
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International Chardonnay Day and focus on WV Chardonnay
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Trip planning resources
Website Content
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Upcoming event blog
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Oregon Wine Month with OWB giveaway details
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Various itineraries
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Chardonnay focus
Social Media
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Patio season is upon us
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Seasonal vineyard content
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ACTION: Submit your seasonal spring and summer photos here
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Oregon Wine Month
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Wine and food experiences
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What makes Oregon Chardonnay different
