WV WINE COUNTRY
HEIGHT OF THE SEASON IN WV WINE COUNTRY
JUNE 1 - AUGUST 31
How to get the most from the #wvwinecountry marketing efforts.
NEW THIS YEAR! The height of wine tasting season in the Willamette Valley gets a dedicated hashtag and marketing focus. This is the time of year for a full event calendar, creative tasting experiences, personal vineyard tours, and wine dinners galore. Folks visit wine country in droves and we're here for it!
There is no cost for members to participate in the WV Wine Country marketing promotion. Simply submit your events and special offers and they will automatically be included in our promotions via the website, email marketing, and social media.
There are several ways to participate in this campaign. The more content you post, the more visitors you will have to your WVWA listing and your website. You can track your traffic on WV Portal under My Benefits.
Please contact Membership Director Julie Dalrymple with any questions.
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Use #wvwinecountry #gowinetasting and @wvwines in posts on your social channels so that we can re-share and add them to our social streams. (Reminder: You must tag us @wvwines in your instagram stories for us to be able to share them!) The hashtag #wvwines is always ongoing, so use that, too.
We are especially seeking high-quality photos that depict quintessentially Oregon wine country scenes: wine dinners, mountain views, vineyards lined by evergreen trees, and happy guests enjoying the height of event season. Send Julie your high-quality original (not linked from Instagram) photos. Remember that authenticity is the key to great social media. Be yourself and speak for yourself.
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This is important! Post all your events in advance to the wine country event calendar and make them compelling. Add thorough descriptions, festive photos and direct links to purchase tickets or register for your event. Make it easy for consumers to participate in your event! During the height of the season, guests are enthusiastic about visiting the valley and are always looking for what's new. It is important to make your events stand out.
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Submit your events and special offers through the WV Member Portal.
EVENTS: Select Collateral > Calendar of Events, and select all applicable categories.
SPECIAL OFFERS: Select Collateral > Special Offers.
WILLAMETTE VALLEY IN BLOOM
EMAIL MARKETING CALENDAR
It's a good idea to anticipate the upcoming campaign and make sure your WVWA website profile is consistently up-to-date the week prior to the send date. Call-to-action links are included in each outgoing campaign and lead to curated listing pages that speak to specific email content. Updated profiles are statistically more likely to get "clicks" and "likes". Maintaining your business profile means increased traffic for your website and business.
CONTENT DEADLINE
SUBJECT/FEATURE
SEND DATE
JUNE 4
WINEMAKER DADS
Submit your interview questions.
JUNE 6
JUNE 11
NEW & NOTEWORTHY EVENTS
#wvwinecountry
JUNE 13
JUNE 18
SUMMER SOLSTICE
Mid-season Vineyard Update
JUNE 20
JULY 1
BOOK A WINE TOUR!
+ 4th of July Events
JULY 2
JULY 9
WINES OF SUMMER
Red Wines to Drink this Summer
JULY 11
JULY 23
SUMMER RECIPES
Seasonal Wine Country Recipes
JULY 25
JULY 30
SUMMER PRESS ROUND-UP
Look who's talking about the WV!
AUGUST 1
AUGUST 13
WHY WINE CLUBS?
Membership has its privileges!
AUGUST 15
AUGUST 27
URBAN WINERIES
Sip in the City
AUGUST 29
