SUMMER SEASON IN THE WILLAMETTE VALLEY
JUNE 1 - AUGUST 31
The height of wine tasting season in the Willamette Valley gets a dedicated hashtag and marketing focus. This is the time of year for a full event calendar, creative tasting experiences, personal vineyard tours, and wine dinners galore.
There is no cost for members to participate in the marketing promotion. Simply submit your events and special offers, and they will automatically be included in our promotions via the website, email marketing, and social media.
The more content you post on our website, the more visitors you will have to your WVWA listing and your website. Call-to-action links are included in each outgoing email campaign and lead to curated listing pages that speak to specific email content. Updated profiles are statistically more likely to get "clicks" and "likes". Maintaining your business profile means increased traffic for your website and business. You can track your traffic on WV Portal under My Benefits.
Please contact Membership & Partnerships Manager, Brittany Wooten, with any questions.
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Tag @wvwines in posts on your social channels so that we can re-share and add them to our social streams. The hashtag #wvwines is always ongoing, so use that, too.
We are especially seeking high-quality photos that depict Oregon wine country scenes quintessentially: wine dinners, mountain views, vineyards lined by evergreen trees, and happy guests enjoying the height of event season. Upload your images below so we can use them in WVWA social feeds. Your winery will be tagged/credited if you provide that information with your upload. Please indicate the photographer as well so we can include proper image credit.
Remember that authenticity is the key to great social media. Be yourself and speak for yourself.
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This is important! Post all your events in advance to the wine country event calendar and make them compelling. Add thorough descriptions, festive photos and direct links to purchase tickets or register for your event. Make it easy for consumers to participate in your event! During the height of the season, guests are enthusiastic about visiting the valley and are always looking for what's new. It is important to make your events stand out.
EVENTS: Select Collateral > Calendar of Events, and select all applicable categories.
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Submit your events and special offers through the WV Member Portal.
SPECIAL OFFERS: Select Collateral > Special Offers.
SUMMER IN THE WILLAMETTE VALLEY
MARKETING CALENDAR
JUNE
Consumer Email Focus
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Upcoming events to local subscribers
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ACTION: Submit your events on the portal by May 22 for a chance to be featured in the July issue
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Father’s Day & Wine Country Dads
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Wine Tastings in Portland at Pearl District Farmers Market
Website Blog Content
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Upcoming Event Blog
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Wine Tastings in Portland at Pearl District Farmers Market
Social Media Themes
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Inspirational summer reels
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Seasonal vineyard shots
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Wine Tastings in Portland at Pearl District Farmers Market
JULY
Consumer Email Focus
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Upcoming events to local subscribers
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ACTION: Submit your events on the portal by June 19 for a chance to be featured in the July issue
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Summer Dining & Recipes
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Wine + Outdoors
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Transportation to and from wine country
Website Blog Content
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Upcoming event blog
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Where to Watch Sunset in Wine Country
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Transportation to and from Wine Country
Social Media Themes
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Inspirational summer reels
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Seasonal vineyard shots
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Golden hour + sunsets
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Seasonal flavors (highlights new menu items at restaurants and wineries)
AUGUST
Consumer Email Focus
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Upcoming events to local subscribers
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ACTION: Submit your events on the portal by July 22 for a chance to be featured in the August issue
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Prepping for harvest / vineyard update: what winemakers and viticulturists are looking for
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Planning a Fall Wine Country Trip? Start Here.
Website Blog Content
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Upcoming event blog
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Planning Your First Harvest Visit
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Portland Wine Itinerary
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August Bucketlist in Wine Country
Social Media Themes
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August Bucketlist in Wine Country
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Vineyard photos
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A day in wine country without a car: highlighting walkable towns
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Veraison explained
Editorial calendar is subject to change.
