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Policy And Legislative Initiatives

WILLAMETTE VALLEY WINERIES ASSOCIATION ADVOCACY STRATEGY 

In support of its mission to promote, enhance and protect the prestige of the Willamette Valley Appellation and our wines, the Willamette Valley Wineries Association (WVWA) monitors and engages in the development of Federal and State public policy to inform its members, to participate in industry collaboration, and to advocate on behalf of the Willamette Valley wine industry.

Read Current Advocacy Issues

THE WVWA RESPONSE TO INFECTIOUS DISEASE: COVID-19 

The WVWA provides leadership in the development and communication of operating guidelines in response to COVID-19.
Read OHA Guidelines
Read OHA Frequently Asked Questions
Read Oregon County risk levels
Read OHA Permitted Activities
Read Tasting Room Guidelines

WILLAMETTE VALLEY DESIGNATION ON NESTED AVA WINE LABELS

The WVWA facilitated the implementation of laws and regulations for the “Willamette Valley” designation on wine labels of its nested AVA designated wines.
Read OAR 845-010-0923

PROMOTING COMPLIANCE WITH TTB AND OLCC LABELING REGULATIONS

The WVWA seeks to protect against wine labeling and advertising practices that have the potential to negatively impact the value and reputation of the Willamette Valley AVA and its wines.
Read WVWA Policy