The "Come Over October" campaign is a nationwide initiative launched a few months ago by renowned wine journalist Karen MacNeil alongside public relations experts Gino Colangelo and Kimberly Noelle Charles. This campaign encourages people to reconnect with friends, family, and colleagues by inviting them to share wine throughout October.
The campaign's central idea is to celebrate wine's communal and convivial aspects, focusing on the importance of personal connections in a fast-paced world. By encouraging gatherings in various settings—at home, in restaurants, or at outdoor events—Come Over October aims to foster meaningful conversations and experiences with wine as the shared element. This initiative also promotes responsible wine consumption, acknowledging wine's role in bringing people together historically and culturally.
