EVOLUTION OF THE MODERN WINE CLUB

Like everything in today’s consumer-driven economy, the modern wine club is evolving according to user experience. Wineries that listen and respond to member feedback generate long-term loyalty while providing exceptional service for their members. Gone are the days of belly-up-to-the-bar wine tastings and generic club shipments stocked with obscure bottlings. Successful wine clubs connect with members on a personal level, creating ways for guests to customize the way they engage with their wine experience as a whole. When done right, wine clubs are a win-win, allowing wineries to pamper their biggest fans who then become vocal enthusiasts, spreading the good news about their favorite brands far and wide.

So what’s to love about the modern wine club? Here’s how Willamette Valley wineries make membership the best way to wine.

 

SAVINGS

Special pricing on wine purchases was the original club benefit but pricing perks can extend beyond bottle sales. Club pricing may apply to swag, special events, and even shipping. Reward-based programs are also an increasingly popular option.

  • Certain club tiers at Knudsen Vineyards enjoy complimentary shipping on 6+ bottle purchases.

  • Event pricing is reduced or even complimentary for members at Iris Vineyards.

  • Domaine Serene offers reward points for all wine, merchandise, and wine lounge purchases redeemable on a member-exclusive menu of experiences.

 
CUSTOMIZATION

Beyond the ease of direct-to-your-door delivery, wine clubs are often completely customizable. Start with the standard shipment offered and set your preferences from there. Only want red wines? No problem. Looking to swap a bottle or two? Easy peasy. Adding bottles to your shipment? You bet. It’s easy to tailor to your taste!

Customize your club shipments at Résonance, Rex Hill, Coelho, CHO, and Arborbrook.

 
PERKS

Creativity is king as it applies to wine club benefits these days. Value-added perks are a no-brainer for building relationships with members beyond their love of wine. As we all know, it’s the little things that make the guest experience exceptional and wine clubs are a brilliant way for wineries to amplify their assets.

  • Argyle Winery offers a complimentary bottle of their famous brut sparkling wine on your birthday.

  • Brooks Winery allows you to gift your member benefits to a friend once a year.

  • Ambar Estate club members enjoy a complimentary Wine Pairing Experience for up to 6 guests each year, featuring specially curated dishes from their in-house culinary team paired with each wine in the flight.

 
COMMUNITY

Truly, the most important wine club benefit is that of community. Wine brings people together and its communal pull is palpable when shared with a friend over a single glass or a party of enthusiasts gathered in celebration. The modern wine club is built to tap into this magic.

More than 180 wineries at willamettewines.com offer a wine club experience so it’s a natural place to start if you’re looking to join. Browse listings according to region, grape varieties, or amenities to narrow your search and then plan your visit to wine country to get the pitch right in the tasting room. You’ll learn first hand that membership has its privileges and, more than ever before, it’s a game-changer for your entire wine experience.