Wine tasting should feel like stepping into a story, not a test. Whether it’s your first time swirling a glass or your hundredth visit to the Willamette Valley, you belong here. Think of this as a gentle guide from locals who want you to feel at ease the moment you step into a tasting room.

Over the past few years, many wineries have shifted to appointment-only visits, which means a little planning goes a long way. While more wineries are beginning to offer walk-in tastings again, it’s still best to check in with each winery before you visit and build your day around the experiences you want most. If you can swing a mid-week visit, even better, wine country slows down, and you’ll have more time and space to savor it.

Insider Tip: Do your homework. Research each winery in advance and program driving directions into your GPS. Cell service in wine country can be spotty.

• Keep your itinerary tight. Wineries and tasting rooms often sit close together, and choosing a cluster lets you spend more time tasting and less time driving. And when it comes to transportation, safety and ease are everything.
• Venture off the beaten path. Explore a new corner of wine country or try a grape variety you’ve never heard of. Yes, you’ll want to taste our signature Pinot noirs, but our winemakers craft everything from sparkling wines to aromatic whites and unexpected reds—and discovering something new is half the fun.

Insider Tip: Designate a designated driver or hire a tour company to drive you and your group. It’s the most relaxing and responsible way to enjoy a day of tasting.

• Many local tour companies offer fun, affordable options that take the pressure off navigating winding backroads. And for those not drinking, many wineries now offer thoughtful non-alcoholic options so everyone can enjoy a glass of something delicious.

Insider Tip: Allow at least 90 minutes per tasting so you can enjoy the wines without rushing.

• A few small touches can elevate the whole experience. Skip perfume, cologne, or heavily scented products—they interfere with the aromas in your glass (and the experience of those around you). Don’t hesitate to use the spit bucket, either. Professionals do it constantly, and it’s the easiest way to taste more wines and still remember what you loved.

Insider Tip: Bring a small notebook or use your phone to jot down favorite wines, vineyards, and tasting notes.

• Most importantly: ask questions. Tasting room teams are passionate, friendly, and eager to share what makes their wines and vineyards special. No question is too simple; curiosity is part of the journey.

Insider Tip: Pack snacks and plenty of water. Staying hydrated and having something to nibble on between tastings will keep your palate sharp and your energy steady.

Insider Tip: Try at least one wine you wouldn’t normally order. You might surprise yourself.

• Mix it up with a combination of small, family-run cellars and larger estates, or pair urban tasting rooms with rural vineyard visits to experience the full breadth of the Willamette Valley. And if you’re visiting outside Cellar Season, allergy friends—bring your meds. Our spring grasses are beautiful but bold.

Insider Tip: Wear comfortable shoes. You may find yourself walking vineyards, cellar floors, or hillside paths.

Insider Tip: Many wine club memberships offer exclusive small-lot wines, member pricing, and early access to limited releases, worth it if you fall in love with a producer.

• And when you find a winery that feels like “yours” where the wines sing and the people feel like old friends, don’t hesitate to join their wine club. It’s the best way to stay connected long after your glass is empty.